Surviving Fashion Week ( day three) + recap

Noon by Noor

  • Founded in 2008 by Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa. (cousins)
    • Studied fashion in the US
  • The line focuses on prints and embellishments
  • Giving off a luxury, feminine and playful vibe
  • In 2012 they presented their Spring 2013 collection at Mercedes- Benz Fashion Week New York for the first time.
  • named Noon By Noor as one of “The Breakout Talents of 2013”.

Rebecca Minkoff

  • Known for handbags, but also has accessories, footwear and apparel
  • The line gives off a soft and playful look
  • 2001 Rebecca designed an “I love New York” t-shirt which became a part of a capsule collection, being shown on The Tonight Show, Launched her career.
  • In 2005 she made her first handbag, named “Morning After Bag”
  • introduced her first ready-to-wear collection in 2009


  • Founded in 2006 by brothers Jonny and Christopher Cota
  • The line uses music and its lifestyle as an inspiration for the line. 
  • The brand as mainly dark and body conscious designs 
  • Jonny Cota began by destructing pieces bought from a thrift store then retailoring it.
  • The clothing has been shown in various movies and TV, including True Blood and The Hunger Games

Herve Leger

  • Now run by the Max Azria company
  • The line uses mostly gray, black, white and neutral colors. 
  • The line is edgy with feminine touches
  • The line was relaunched in 2007 by Max Azria. Its re-debut was Fall 2008 on NYFW
  • Max Azria was presented with the 2008 Fashion Excellence Award at the 33rd Annual Dallas Fashion Awards

Mara Hoffman

  • Began label in 2000
  • Focuses on prints, while combining nature and fantasy
  • RTW and swimwear line 
  • Mara graduated from Parsons and studied at Central Saint Martins in London

Francesca Liberatore

  • Graduated from Central Saint Martins in London, 2007
    • Worked for Viktor & Rolf, Jean Paul Gaultier and Brioni Womenswear
    • won the Next Generation competition
    • apart of the childrenswear project for Nolamisù in Dubai
    • She teaches the best fashion schools, Brera Fine Art Academy, and NABA in Milan, Academy of Fine Arts Rome, Academy of Costume and Fashion in Rome, and for United Nations: in GSC Amman (Jordan), in the University of Ho Chi Minh City and Hanoi (Vietnam), and on the Ministry of Industry and Production of Lima (Peru) as an international expert.
  • began showing during MFW

Monique Lhuillier

  • Monique from the Philippines
    • attend the LA Fashion Institute for Design and Merchandising
    • 2003 inducted in CFDA
  • Had a couture bridal and RTW collections

Son Jung Wan

  • Son is from South Korea
    • 1993 Son earned the “Golden Needle Award” from the Korea Fashion Editor Association and in 2005, was named “Designer of the Year” by Seoul Metropolitan
    •  one of Korea’s most successful designers
  • Her collection shows at NYFW and then at Who’s Next, the Parisian trade show
  • The line is a contrast between pretty and feminine while balancing it with chic and sexy